The trademark since 1945

The geography

The trademark is the distinctive sign of a brand:  it gives the coordinates to recognize it, find it again and remember it.  It is an essential tool to win a position on the consumer’s mind map.  And have a role in more and more competitive market geography.

And the history

But like cities, trademarks also change, they get renewed, they compete.  And they leave a trace that tells both their history and their evolution in the context in which they exist.  Like our trademark, that here we show with its development since 1945.

Vimar brand timeline